Making offices better

Brand integration is a service designed for clients with a strong, well-defined brand and culture. It enables them to weave those values seamlessly throughout their space.

Motive approaches these briefs by focusing on brand elements to create true synergy with the spatial design. This goes beyond colours and fonts – it’s about storytelling, concepts, and ideals brought to life.

The ongoing work with Thirdway was always a welcome challenge. Their brand is irreverent and hard to pin down, yet it was crucial to represent them precisely as the trailblazers they are in the office design industry.

Bringing the brand to life (their way)

Throughout their Old Street office, bespoke installations captured the essence of Thirdway, including:

A stained glass window showcasing the brand identity

Multiple custom wallpapers featuring company iconography through the years

An illustrated gig poster-style wall celebrating milestone projects

An interactive rocket display driven by goals

Window manifestations that tied into brand sentiment

A model train set art installation in the window display

For everyone moving through the office – from key stakeholders to employees, clients, and potential hires – the aim was to immerse them fully in the brand’s way of life. That elusive “Thirdway feeling” was brought to the forefront, continually enhanced by close collaboration with some of the most incredible creative talent.